Overview

• Search Ads Center provides keyword suggestions, creative previews and negative keyword filters to optimize in-app search campaigns.
• Market Scope offers a visual analytics dashboard that maps where users stand in the buying journey from awareness to conversion.
• Brand Consideration Ads enable mid-funnel marketing by letting advertisers optimize campaigns for users in the consideration phase.
• Insight Spotlight delivers AI-generated ad recommendations and insights into demographic viewing trends and popular keywords.
• Smart+ automation gains integration with Symphony’s generative AI for video creation and dubbing, and Content Suite streamlines sourcing and licensing influencer videos.