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TikTok Unveils AI-Powered Ad Suite Days Before Potential U.S. Ban

The upgrades tap AI to sharpen search campaigns, boost audience analytics, automate creative processes, attract advertiser investment.

Overview

  • Search Ads Center provides keyword suggestions, creative previews and negative keyword filters to optimize in-app search campaigns.
  • Market Scope offers a visual analytics dashboard that maps where users stand in the buying journey from awareness to conversion.
  • Brand Consideration Ads enable mid-funnel marketing by letting advertisers optimize campaigns for users in the consideration phase.
  • Insight Spotlight delivers AI-generated ad recommendations and insights into demographic viewing trends and popular keywords.
  • Smart+ automation gains integration with Symphony’s generative AI for video creation and dubbing, and Content Suite streamlines sourcing and licensing influencer videos.