TikTok Unveils AI-Driven Ad Creation Tool for Global Advertisers

The Symphony Creative Studio aims to simplify and automate video ad production for brands worldwide.

The Symphony Creative Studio allows advertisers to generate videos from minimal input, leveraging AI to streamline content creation.
TikTok's new tool integrates with Getty Images, providing access to a vast library of licensed content for ad creation.
The platform supports the creation of AI avatars and offers features like video translation and daily content generation.
By lowering the barrier to entry for video advertising, TikTok seeks to attract small and medium-sized businesses.
All AI-generated content from the studio is labeled for transparency, addressing concerns about the use of generative AI in marketing.