TikTok Unveils AI Avatars for Global Branded Content

The platform introduces customizable and stock avatars to help creators and brands reach international audiences with multilingual capabilities.

TikTok's Symphony Digital Avatars include custom avatars based on real creators and stock avatars using paid actors.
The new AI Dubbing tool translates ads into over 10 languages, enhancing global reach.
Creators can use their likeness for multilingual campaigns, while stock avatars offer diverse backgrounds and nationalities.
Concerns arise over the potential for AI to replace human roles and the need for robust content moderation.
The AI avatars are part of TikTok's broader strategy to expand its generative AI tools for marketing.