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TikTok Trend Drives Surge in Chinese E-Commerce Apps After U.S. Tariffs

Chinese manufacturers and influencers are promoting direct factory purchases on TikTok, raising concerns about counterfeits and highlighting U.S.-China trade tensions.

Overview

  • President Trump’s 145% tariff on Chinese imports has led to viral TikTok videos encouraging Americans to buy directly from Chinese factories.
  • Luxury brands like Lululemon have denied connections to the factories promoted in these videos, warning consumers about counterfeit risks.
  • Chinese e-commerce platforms DHgate and Taobao have climbed to the top of the U.S. App Store, reflecting growing consumer interest in bypassing tariffs.
  • Experts caution that claims of authentic luxury goods at steep discounts are misleading and likely tied to counterfeit or replica manufacturers.
  • The trend underscores ongoing U.S.-China trade tensions and raises questions about global supply chain transparency and intellectual property enforcement.

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