Overview

• Jools Lebron's 'demure' TikTok videos have garnered millions of views and significant celebrity attention.
• The trend emphasizes mindfulness and modesty in various everyday situations.
• Lebron credits the viral success with allowing her to finance her gender transition.
• Celebrities like Jennifer Lopez and Reese Witherspoon have participated in the trend.
• The White House also used the 'demure' trend to promote its policies on social media.