TikTok Traffic Rebounds After Temporary U.S. Ban but App Store Return Remains Uncertain
The app's usage has nearly recovered to pre-shutdown levels, but its future in the U.S. remains unclear as creators seek alternatives.
- TikTok's traffic has recovered to within 10% of pre-shutdown levels after an 85% drop during its temporary U.S. ban on January 19, according to Cloudflare data.
- The app remains unavailable on Google Play and Apple App Store, with no timeline for its return, despite services being restored shortly after the ban was paused.
- The shutdown stemmed from a law requiring ByteDance, TikTok's Chinese parent company, to divest ownership of the app due to national security concerns.
- President Donald Trump extended the divestment deadline to April 5, while potential U.S. buyers, including Elon Musk and Larry Ellison, have been floated as part of discussions.
- Many TikTok creators are diversifying their presence on platforms like YouTube and Instagram, citing uncertainty about the app's long-term availability in the U.S.