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TikTok to Shut Down $2 Billion Creator Fund, Introduces More Lucrative Creativity Program

New monetary scheme "Creativity Program" replaces criticized Creator Fund on December 16, 2023, promising up to 20 times higher earnings for creators on TikTok; however, it only applies to creators who make videos longer than one minute.

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Overview

  • TikTok is replacing its $2 billion Creator Fund with a more lucrative Creativity Program, designed to significantly increase earnings for its content creators.
  • The Creativity Program will only apply to creators whose videos are longer than one minute, promoting a shift towards longer content on the platform.
  • The original Creator Fund had been criticized for low payouts and for storing data on servers in China, contrary to TikTok's promises.
  • Eligibility for the Creativity Program includes having an account in the US or other listed countries, being at least 18 years old, and having at least 10,000 followers and 100,000 video views in the past 30 days.
  • Although the new monetization scheme is still in beta, it has already been embraced by certain creators who report earning in the low thousands to nearly $100,000 per month.