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TikTok Tests Slider to Tune AI Content and Adds 'Invisible' Watermarks

The move aims to give viewers more choice with clearer disclosure of synthetic videos.

Overview

  • A new AIGC control in Settings → Content Preferences → Manage Topics lets users request to see more or less AI‑generated videos in the For You feed.
  • TikTok says the test will roll out in the coming weeks and is designed to tailor recommendations rather than remove AI content entirely.
  • To bolster detection, TikTok will apply invisible, TikTok‑readable watermarks to AI videos made with its tools and to uploads that carry C2PA Content Credentials.
  • The company notes metadata labels can be stripped when content is edited or reuploaded, and it reports about 1.3 billion videos on the platform are labeled as AI‑generated.
  • TikTok announced a $2 million AI literacy fund, including support for groups like Girls Who Code, as it faces scrutiny over planned cuts to 439 London trust‑and‑safety roles.