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3h ago

TikTok Tests Slider to Dial AI Videos Up or Down in the For You Feed

The trial arrives with TikTok‑only invisible watermark detection plus a $2 million AI literacy fund after the company counted 1.3 billion videos labeled as AI‑generated.

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Shou Zi Chew, chief executive officer of TikTok Inc., speaks during the Bloomberg New Economy Forum in Singapore, on Wednesday, Nov. 16, 2022. The New Economy Forum is being organized by Bloomberg Media Group, a division of Bloomberg LP, the parent company of Bloomberg News. Photographer: Bryan van der Beek/Bloomberg via Getty Images
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Overview

  • The new AIGC control appears under Manage Topics as a slider that lets users request to see less or more AI content in the For You feed, with rollout planned in the coming weeks.
  • There is no option to block AI-generated videos entirely, and Business Insider reports the setting does not change content in other views such as the Following feed.
  • TikTok is testing invisible watermarks readable only by the platform and will apply them to AI content made with its tools and to uploads carrying C2PA Content Credentials to strengthen labeling that metadata edits can remove.
  • The company reported about 1.3 billion videos labeled as AI-generated on the service, compared with roughly 100 million daily uploads overall.
  • A $2 million AI literacy fund will support educational content from groups including Girls Who Code, as the announcements were made at TikTok’s European Trust & Safety Forum in Dublin, alongside ongoing scrutiny of planned cuts to 439 London trust and safety roles.