Overview
- An opt-in control in Manage Topics will let users choose to see more or less AI-generated videos in the For You feed, with testing and rollout planned over the coming weeks.
- TikTok says the control reduces rather than eliminates AI clips and does not affect other parts of the app such as the Following feed.
- To strengthen detection, the company is adding an invisible watermark to videos made with TikTok tools like AI Editor Pro and to uploads carrying C2PA Content Credentials.
- TikTok reports about 1.3 billion videos labeled as AI-generated and reiterates policies requiring labels on realistic synthetic content and banning harmful deepfakes.
- The company announced a $2 million AI literacy fund supporting groups such as Girls Who Code, as unions question planned cuts of 439 trust-and-safety roles in London.