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TikTok Tests Controls To Tune AI Videos and Adds Invisible Watermarks

TikTok says the features will boost transparency to give people more say over AI-made clips.

Overview

  • Users can now test an AI‑generated content slider in Settings > Content Preferences > Manage Topics to see more or less AI material in their For You feed.
  • The company says the feature will roll out in the coming weeks after testing, with the announcement made at its European trust and safety forum in Dublin.
  • TikTok reports about 1.3 billion videos have AI labels on the platform, while more than 100 million pieces of content are uploaded each day.
  • Labeling upgrades include visible tags, continued reading of C2PA Content Credentials, and a TikTok‑only invisible watermark applied to AI content made with its tools or uploaded with C2PA to deter relabeling.
  • TikTok is launching a $2 million AI literacy fund involving groups such as Girls Who Code, and it is shifting further toward automated moderation as it plans 439 trust‑and‑safety job cuts in London, citing a 76% drop in graphic content seen by human moderators.