Overview
- Users in the test can adjust AI exposure by going to Settings → Manage topic → “AI generated content,” with a short trial planned before global rollout.
- TikTok reports 1.3 billion videos labeled as AI‑generated, a minority of overall uploads that exceed 100 million per day, with growth linked to tools like OpenAI’s Sora and Google’s Veo 3.
- Platform rules require creators to label realistic AI content, prohibit harmful deepfakes, and apply an “AI‑made” watermark to videos produced with TikTok’s own tools.
- TikTok is committing £1.5 million to partners such as Girls Who Code to develop AI literacy and responsible‑use education.
- The company plans to cut 439 trust‑and‑safety roles in London as it touts a 76% drop in graphic content reaching human moderators, drawing concerns from unions and safety experts about reduced human oversight.