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TikTok Tests 60-Minute Videos, Challenging YouTube

The platform's latest feature aims to expand content options for creators amid ongoing legal battles over potential US ban.

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Hand holding phone with TikTok open in the app store.
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Overview

  • TikTok is trialing 60-minute video uploads with select users, targeting YouTube's long-form content market.
  • The feature is available to a limited group and has no immediate plans for wide release.
  • This move could help creators produce more comprehensive content like tutorials and storytelling.
  • TikTok faces legal challenges in the US, with lawsuits filed against a potential nationwide ban.
  • The platform continues to innovate despite political and competitive pressures.