Overview

• TikTok is testing the ability for users to upload videos up to 30 minutes long, a significant increase from the current 10-minute limit.
• The move signals TikTok's intent to compete with platforms like YouTube and streaming services, offering longer content.
• The new limit was spotted in the iOS beta version of the app in the UK by social media consultant Matt Navarra.
• The change could attract longer-form video creators who normally post content on YouTube, and enable networks to post full episodes of TV shows.
• TikTok has been preparing for longer videos by testing a horizontal full screen mode and a feature that lets users fast-forward videos.