TikTok Testing AI Chatbot Tako to Power Content Discovery

TikTok is experimenting with an AI chatbot called Tako that can recommend videos and respond to questions about content.
Tako is only available to select users in the Philippines and is designed to enhance search and discovery in the TikTok app.
Users can ask Tako questions about videos or for new content recommendations and the chatbot will provide suggestions based on a user's preferences and interests.
TikTok filed a trademark for Tako, signaling the company may have broader plans to implement the chatbot feature.
Other social media companies like Snapchat have launched similar AI chatbots to improve user experience and time spent on apps.