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TikTok Surge Propels Jet2 to Record Summer as Shares Jump

Jet2 credits a viral TikTok trend for stronger summer bookings.

Overview

  • Passengers rose by about 750,000 to 14.1 million in the six months to September, with revenue up 5% to roughly £5.34 billion and pre-tax profit up 1% to £800.3 million.
  • The company reports around 80 billion social-media views and 11.8 million posts referencing its 'Nothing beats a Jet2 holiday' tagline, boosted by TikTok’s Song of the Summer.
  • Shares gained roughly 4% to 4.8% after the update, and the interim dividend was raised 2% to 4.5p.
  • Winter seat capacity is up 7.7% to 5.5 million, and a new base at London Gatwick is scheduled to open in March.
  • Average package prices increased 3% to £933 as customers booked closer to departure, with package volumes edging up 1% and flight-only passengers rising 16%.