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TikTok Surge Powers Angel Tree Boost as Salvation Army Distributes Gifts Nationwide

A TikTok surge is boosting adoptions, gift quality, partner engagement as mid-December distributions ramp up.

Overview

  • In Sacramento, Salvation Army teams distributed more than 20,000 toys to nearly 5,000 children at a Cal Expo drive-through staffed by about 100 officers and volunteers, with meals and optional Christmas trees provided.
  • In Jackson, officials reported 875 families picking up gifts—about 2,000 children and seniors—with more than 2,500 served across surrounding counties.
  • In San Antonio, more than 6,000 children are set to receive gifts, with local leaders crediting TikTok users for fully stocking bags with wish-list items.
  • The Salvation Army cites an 875% jump in #AngelTree posts versus 2024 and sharply higher search interest, while Walmart reports a 120% rise in mentions and nearly 150% growth for “Walmart + Angel Tree.”
  • With some in-store deadlines passed, centers are continuing large volunteer-led distributions and are seeking volunteers and financial donations online.