TikTok Strikes $1.5bn Deal with GoTo to Restart E-commerce in Indonesia
The joint venture will integrate TikTok Shop's Indonesia business with the country's largest e-commerce platform, Tokopedia, following regulatory hurdles.
- TikTok has agreed to invest $1.5 billion in a joint venture with Indonesian tech giant GoTo, acquiring a controlling stake in the country's largest e-commerce platform, Tokopedia.
- The deal comes after TikTok had to shut down its online shopping service in Indonesia in October, following new regulations banning online shopping on social media platforms.
- The partnership will allow TikTok to restart its e-commerce operations in Indonesia, which is TikTok's largest online retail market.
- The joint venture will see TikTok Shop's Indonesia business integrated with Tokopedia, with the new entity operating and maintaining the shopping features within the TikTok app in Indonesia.
- The deal is expected to close in the first quarter of 2024, with TikTok planning to invest over time, without additional dilution to GoTo.