Overview
- Kentucky creator Nikalie Monroe phoned 42–43 religious organizations posing as a mother seeking a single can of baby formula, then revealed the calls were a recorded social experiment.
- Only 9–10 groups offered immediate assistance, while many declined or directed her to food banks or other resources.
- Congregations that agreed to help drew a wave of support, with Heritage Hope Church of God reporting more than $75,000 in donations to its food pantry.
- Several pastors criticized the project after it went viral, with some delivering denunciations in sermons and warning against disruptions.
- The videos circulated as USDA instructed states to issue partial November SNAP benefits after a Supreme Court stay on full payments, producing uneven rollouts and ongoing uncertainty for recipients.