Overview

• Chocolate Dubái began as a do-it-yourself TikTok sensation where users layered milk or white chocolate with pistachio cream and kadayif to create vibrant, crunchy bars.
• Kadayif, a delicate Palestinian noodle pastry from Nablus, and protein-rich pistachio cream supply both cultural depth and texture to the dessert.
• The combination of chocolate and pistachios delivers mood-enhancing effects from serotonin release alongside nutrients such as plant-based proteins, fiber and antioxidants.
• Major retailers including Amazon and Mercadona now stock branded Chocolate Dubái bars, marking the dessert’s shift from home kitchens to grocery shelves.
• Manufacturers have introduced variations like ice cream flavors and molded bonbon shapes to broaden the treat’s appeal.