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TikTok Rolls Out 'Bulletin Board' for One-to-Many Creator Updates

The tool mirrors Instagram broadcast channels to deliver opt-in updates via inbox notifications.

Overview

  • Availability begins globally for creators aged 18 or older with at least 50,000 followers.
  • Only the board owner can post while followers can respond with emoji reactions without commenting or replying.
  • Posts can include text, images, video, links, polls, and other TikTok posts or Lives.
  • Fans join from the board link under a creator’s bio and receive inbox alerts; creators can name the board and control whether it shows on their profile.
  • TikTok cites beta use by musicians, People Magazine and Paris Saint-Germain, and says content must follow Community Guidelines with muting, blocking and reporting tools.