Overview

• Huda Kattan’s TikTok video falsely accused Israel of orchestrating World Wars I and II, the September 11 attacks and the October 7 Hamas assault, prompting its removal under TikTok’s harmful misinformation rules.
• The Anti-Defamation League and American Jewish Committee condemned the allegations as baseless antisemitic conspiracy theories and called on commercial partners to cut ties with Huda Beauty.
• Sephora and other major retailers are facing intensified pressure from consumers and advocacy groups to drop the billion-dollar cosmetics brand.
• A manager listed as representing Kattan confirmed they no longer represent her following the fallout over the video.
• Huda Beauty, valued at $1.2 billion in 2017 and generating roughly $200 million in annual sales, has previously faced boycott campaigns over Kattan’s pro-Palestinian statements.