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TikTok Races to Launch U.S.-Only App Ahead of September Divestiture Deadline

Project M2 sets a mid-September deadline for a U.S.-only app to comply with divestiture rules pending Beijing’s approval

TikTok is seen in the app store of an iPhone on January 8, 2025.
U.S. flag and TikTok logo are seen in this illustration taken January 8, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
A 3D-printed miniature model of U.S. President-elect Donald Trump and TikTok logo are seen in this illustration taken January 15, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: A man stands near a giant sign of Chinese company ByteDance's app TikTok, known locally as Douyin, during China Fashion Week, in Beijing, China March 31, 2021. REUTERS/Tingshu Wang/File Photo

Overview

  • Under project M2, TikTok staff are duplicating the platform’s codebase, AI models and user data into a separate U.S. system to meet compliance requirements.
  • China has officially barred the export of TikTok’s recommendation algorithm, forcing a ground-up rebuild of the U.S. app’s core technology.
  • President Trump has proposed a consortium led by Susquehanna International Group, General Atlantic and KKR to acquire the American operations, with investors such as Blackstone and Oracle also involved.
  • U.S. legislation mandates that data from 170 million American users remains segregated from TikTok’s global servers in any sale.
  • If ByteDance fails to complete the divestiture by September 17, the current TikTok app will be banned and removed from U.S. app stores.