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TikTok Permanently Removes Rewards Program in EU

The decision follows an EU investigation into the app's potential addictive effects under the Digital Services Act.

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Overview

  • TikTok Lite's rewards program allowed users to earn points for watching videos and liking content.
  • The European Commission raised concerns about the program's impact on mental health, particularly among minors.
  • TikTok agreed to a legally binding commitment to withdraw the feature and not launch similar programs.
  • This case marks the first resolution under the EU's Digital Services Act, which aims to regulate large digital platforms.
  • Ongoing investigations continue into TikTok's main app regarding transparency and protection of minors.