TikTok Permanently Removes Rewards Program in EU

The decision follows an EU investigation into the app's potential addictive effects under the Digital Services Act.

TikTok Lite's rewards program allowed users to earn points for watching videos and liking content.
The European Commission raised concerns about the program's impact on mental health, particularly among minors.
TikTok agreed to a legally binding commitment to withdraw the feature and not launch similar programs.
This case marks the first resolution under the EU's Digital Services Act, which aims to regulate large digital platforms.
Ongoing investigations continue into TikTok's main app regarding transparency and protection of minors.