TikTok Partners with Redbox to Show Viral Videos, Sell Ads on Kiosks

TikTok has signed a deal with Redbox to feature popular TikTok videos on over 3,000 DVD rental kiosks across the US.
The partnership provides brands and advertisers the opportunity to buy ads alongside TikTok content displayed on Redbox kiosks.
Chicken Soup for the Soul Entertainment, owner of Redbox, aims to help advertisers reach new audiences through the creative collaboration.
TikTok gains a new revenue stream and expanded reach by having its content shown on Redbox's widespread kiosk network.
The deal expands Crackle Connex's digital out-of-home advertising business under its parent company Chicken Soup for the Soul Entertainment.