TikTok Offers Incentives to Boost U.S. User Base Ahead of Potential Ban

The app is giving users credits for recruiting friends and engaging with TikTok Shop as a January deadline looms for its parent company ByteDance to sell U.S. operations or face a ban.

• TikTok is running promotions offering users up to $350 in credits for recruiting new users and engaging with TikTok Shop.
• Users can earn additional credits for daily app activity, browsing TikTok Shop, and making purchases on the platform.
• The incentives come as TikTok faces a January 19 deadline to divest its U.S. operations or risk being banned over national security concerns.
• TikTok and its parent company ByteDance have filed for an emergency injunction to delay the ban and allow time for further legal review.
• The app currently has 170 million U.S. monthly users, and recent surveys show declining public support for a TikTok ban.

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