TikTok Negotiates Partnerships with Indonesian E-commerce Firms Following Social Media Shopping Ban
Tech giant explores local alliances after closure of TikTok Shop; TikTok and YouTube consider joining Meta in applying for e-commerce licenses.
- TikTok is in talks with Indonesian e-commerce companies for possible partnerships, following a ban on online shopping on social media platforms in Indonesia.
- Among the companies TikTok has spoken with are GoTo's e-commerce unit Tokopedia, Bukalapak.com, and Blibli.
- The ban, implemented to protect smaller brick-and-mortar merchants and ensure user data protection, forced TikTok to close its e-commerce service, TikTok Shop.
- TikTok and YouTube are considering joining Meta in applying for e-commerce licenses in Indonesia.
- Indonesia's e-commerce market is expected to grow to around US$160 billion by 2030 from US$62 billion this year.