TikTok Launching E-Commerce Platform To Sell Chinese Goods In US, Competing With Amazon And Chinese Retailers
- TikTok plans to launch an e-commerce platform called TikTok Shop Shopping Center in the US in early August.
- The platform will allow Chinese manufacturers and merchants to sell goods like clothes and electronics to US consumers.
- TikTok will handle marketing, transactions, logistics, and after-sales services on behalf of sellers.
- The move aims to replicate the success of Chinese shopping platforms like Shein and Temu in the US market.
- The launch comes amid scrutiny over TikTok's data security and its ties to China.