Overview

• The experience features video highlights and playlists tied to each of Taylor Swift's albums.
• Fans can access the experience through TikTok's app by interacting with specific content anchors and search banners.
• Participants complete five challenges each week to earn themed rewards and build digital friendship bracelets.
• The initiative builds on the success of Swift's ongoing 'Eras Tour' and her 11th studio album, 'The Tortured Poets Department'.
• Swifties who complete all 11 weeks of tasks will receive a final celebratory Swiftie profile frame.