TikTok Launches Spotlight to Enhance Hollywood Marketing

New tool connects fans with movies and TV shows through curated in-app hubs and creator content.

Spotlight identifies relevant videos and adds links to dedicated landing pages for titles.
Users can find synopses, cast lists, and streaming options directly from the landing pages.
Warner Bros. used Spotlight to successfully promote 'Dune: Part Two' with significant fan engagement.
The analytics dashboard helps marketers track trends and engagement in real-time.
TikTok employs machine learning and human review to ensure quality and relevance of linked content.