TikTok Launches Spotlight to Boost Movie and TV Show Discovery

The new feature links fan-made content to official information, driving engagement and ticket sales.

Spotlight adds anchor links to selected fan videos, offering direct access to movie and TV show details.
Users can purchase tickets or stream content directly through TikTok's new feature.
Studios gain access to an analytics dashboard to track engagement and trends.
Warner Bros. and HBO are early adopters, promoting major titles like 'Dune 2' and 'House of the Dragon.'
Spotlight aims to make TikTok a primary hub for media discovery, challenging traditional search engines.