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9mo ago

TikTok Launches Spotlight to Boost Movie and TV Show Discovery

The new feature links fan-made content to official information, driving engagement and ticket sales.

TikTok Spotlight has been launched, a new feature connecting creators with fan content with an in-app hub.
The TikTok logo displayed on a phone with the colors of TikTok, blue and pinkish red in the background.

Overview

  • Spotlight adds anchor links to selected fan videos, offering direct access to movie and TV show details.
  • Users can purchase tickets or stream content directly through TikTok's new feature.
  • Studios gain access to an analytics dashboard to track engagement and trends.
  • Warner Bros. and HBO are early adopters, promoting major titles like 'Dune 2' and 'House of the Dragon.'
  • Spotlight aims to make TikTok a primary hub for media discovery, challenging traditional search engines.