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TikTok Launches PineDrama, a Standalone App for One‑Minute Micro‑Dramas

The free, ad‑free app uses TikTok login alongside familiar discovery features to test demand for one‑minute serialized dramas.

Overview

  • PineDrama is live in the United States and Brazil on iOS and Android with a vertical feed dedicated to serialized one‑minute episodes.
  • Users sign in with TikTok accounts and browse via Discover or Trending, save series to Favorites, review Watch History, and comment or react in real time.
  • Early titles such as Love at First Bite and The Officer Fell for Me are reported to have surpassed 100 million views.
  • The catalog draws on suppliers active in TikTok Minis—including Dreame, ShortMax, and Stardust TV—extending TikTok’s earlier micro‑drama experiments.
  • The service is currently free and without ads with no announced monetization, as industry observers frame the launch as a test in a segment estimated at $1.3 billion in U.S. 2025 revenue and projected to expand significantly by 2030.