Overview
- PineDrama is live in the U.S. and Brazil on iOS and Android and is currently free to use without ads.
- Users sign in with their TikTok accounts to watch vertical, serialized episodes that run about one minute each.
- In-app tallies show strong early engagement, with Love at First Bite at 18 million views and several trending series topping 100 million.
- The release expands TikTok’s late-2025 Minis experiment and features content from suppliers such as Dreame, Stardust TV, and ShortMax.
- The business model has not been detailed, while ByteDance brings micro-drama experience from Douyin and apps like Melolo and Red Fruit.