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yesterday

TikTok Launches Image-to-Video and Avatar ‘Showcase Products’ Tools for AI Ads

Available in TikTok Symphony Creative Studio, the new tools generate short AI-driven ads from images or text prompts, complete with mandatory labeling and safety reviews.

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Prepare to see even more AI-generated ads on TikTok.

Overview

  • The image-to-video and text-to-video capabilities enable marketers to upload a single image or provide a text prompt to produce multiple five-second AI-generated video clips.
  • Showcase Products extends TikTok’s existing AI avatars so they can hold, wear or display items during ad clips, mirroring human influencer presentations.
  • All AI-generated ad content will carry clear labels and must pass multiple safety review stages to uphold transparency and platform standards.
  • Rolling out globally in the coming weeks, these additions build on Symphony’s 2024 launch as TikTok’s central generative AI ad platform.
  • TikTok’s expansion reflects wider industry momentum behind generative AI in advertising, with competitors like Meta targeting full AI automation of ad creation by 2026 and prompting debate over influencers’ future roles.