Overview

• TikTok's new guided meditation interrupts teens' late-night scrolling with breathing exercises and calming visuals, automatically activating after 10 PM for users under 18.
• Teens who dismiss the initial meditation prompt will encounter a second, more persistent full-screen reminder encouraging them to wind down.
• Adults can enable the feature through the app's Screen Time settings, customizing their preferred wind-down schedule.
• Internal testing showed that 98% of teens retained the meditation feature after trying it, highlighting strong initial adoption.
• As part of its broader digital well-being efforts, TikTok is donating $2.3 million in ad credits to 31 mental health organizations across 19 countries.