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TikTok Launches Footnotes to Enhance Context and Credibility on Videos

The new feature, now in testing in the United States, allows contributors to add crowd-sourced context to videos using a consensus-driven system without affecting content visibility.

The TikTok logo is seen on a screen over Times Square in New York City, U.S., March 6, 2020. REUTERS/Andrew Kelly/ File Photo
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As TikTok tests a feature letting approved users add "Footnotes" to videos, it is also sticking with third-party fact checking on the globally popular platform
TikTok is rolling out Footnotes for some U.S. users starting today. (Courtesy)

Overview

  • Footnotes enables users to add additional context and relevant details to TikTok videos, resembling the Community Notes feature on X.
  • The feature uses a bridge-based ranking system where notes must be rated as 'helpful' by contributors with differing views before becoming visible to the public.
  • Currently in testing in the United States, Footnotes contributors must meet eligibility criteria, including being 18 or older and having no recent guideline violations.
  • Footnotes will not alter a video's placement in TikTok's algorithm or its visibility on the 'For You' page, focusing solely on providing supplementary context.
  • This rollout aligns with TikTok's broader strategy to combat misinformation and address regulatory scrutiny, as the company navigates uncertainties about its future in the U.S.