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TikTok Launches ‘Bulletin Board’ for One‑Way Creator Updates to Follower Inboxes

The tool mirrors Instagram’s broadcast channels to give large accounts a direct line outside the recommendation feed.

Overview

  • Followers who join a creator’s board receive updates in their TikTok inbox and can react with emojis, but they cannot reply or comment.
  • Posts can include text, photos, videos, links, polls, and even other TikTok posts or live streams.
  • Bulletin Board is available now to creators aged 18 or older who have at least 50,000 followers.
  • Creators start and manage boards from their inbox, can name them, choose whether they appear on their profile, and fans join via the profile to get notifications.
  • TikTok says posts must follow its Community Guidelines with both automated and human moderation, and beta users included musicians, People Magazine, and Paris Saint‑Germain.