Overview

• TikTok's Smart+ platform automates the ad campaign process from creative development to audience targeting, aiming to simplify and speed up ad management.
• The platform offers three main workflows: Smart+ Web Campaigns for driving website traffic, Smart+ App Campaigns for app installs, and Smart+ Lead Generation for converting interested users into customers.
• Smart+ is designed to compete with similar AI-driven ad tools from Meta and Google, focusing on performance marketing and providing advertisers with flexibility in campaign management.
• Internal testing shows that Smart+ can improve return on ad spend by up to 52%, with brands like Ray-Ban experiencing significant reductions in cost per acquisition and increases in conversion rates.
• TikTok also introduced GMV Max, an AI tool for merchants on TikTok Shop, which optimizes creative assets and boosts return on investment by enhancing campaign performance across the platform.