TikTok introduces text posts feature with customization options to expand platform's content
- TikTok rolled out text posts, allowing users to create text-based content with customization like stickers and backgrounds.
- The new text posts resemble the text stories format on Instagram and aim to provide more space for written creativity.
- TikTok's text posts launch follows Twitter's rebranding and issues facing Meta's text-only Threads app.
- With over 1 billion global users, TikTok looks to capitalize on opportunities as platforms encroach on each others' functionalities.
- While starting as a video-sharing app, TikTok has a history of copying features like Instagram Reels to stay competitive.
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