TikTok Introduces New Tools to Boost Musicians' Visibility

Over 70,000 artists are already using the new features, seen as a move to compete with music streaming services like Spotify.

TikTok has launched the Artist Account, a suite of tools designed to boost the visibility and discoverability of musicians on the platform.
Artists can now add an artist tag to their profiles, pin a preferred post to the top of the discovery page, and highlight new releases up to 14 days before and 30 days after they go live.
More than 70,000 artists, including established pop icons like Sam Smith, Luke Combs, Shakira, and Meghan Trainor, are already using the new tools.
The new features are seen as a move by TikTok to compete with music streaming services like Spotify, with similar features such as a Music tab that curates an artist's discography and the ability to preview upcoming albums.
TikTok recently introduced the 'Add to Music app' feature, allowing users to quickly save TikTok songs to their Spotify, Apple Music, or Amazon Music playlists.