Overview

• Users can now share music from Spotify and Apple Music directly to TikTok's For You feed, Stories, or via direct messages.
• The integration simplifies linking music content between TikTok and streaming platforms, allowing users to navigate back to their preferred music apps.
• TikTok's 'Share to TikTok' feature aims to boost music discovery and promote artists by connecting streaming services with the social media platform.
• The move follows TikTok's decision to shut down its own music streaming service, TikTok Music, and focus on partnerships with established platforms.
• Spotify has also expanded its social media integrations, allowing users to share content with Meta apps like Instagram, in addition to TikTok.