Overview

• Valeria Márquez, a 23-year-old TikTok influencer, was shot dead during a livestream in her Zapopan, Mexico, salon on May 13, 2025.
• Authorities suspect the shooter was a paid hitman with no personal connection to Márquez, and investigations are ongoing.
• A bouquet of roses and a note reading 'Sorry,' believed to be from the killer, were intercepted at the murder scene, adding to the mystery.
• Police are exploring links between Márquez’s murder and the killing of ex-congressman Luis Armando Córdoba Díaz, which occurred nearby on the same day.
• The case has reignited discussions on Latin America’s femicide epidemic, with roughly 11 women killed daily despite strict laws and decades of activism.