Overview

• Valeria Márquez, a beauty and lifestyle influencer with over 130,000 followers, was shot during a TikTok live stream on May 13, 2025, in her Blossom beauty salon in Zapopan, Jalisco.
• The assailant, reportedly disguised as a gift delivery person, fired at her from outside before entering the salon and shooting her again at close range.
• The Jalisco State Attorney’s Office has launched an investigation, treating the killing as a possible femicide, a gender-based crime prevalent in Mexico.
• Mexico faces one of the highest femicide rates globally, with nearly ten women or girls murdered daily, according to UN data.
• Authorities have yet to identify or apprehend the perpetrator, while Márquez’s followers and the public await updates on the investigation.