Overview

• Valeria Marquez, a beauty influencer with over 100,000 followers on TikTok, was shot and killed on May 13, 2025, while livestreaming from her Zapopan, Jalisco salon.
• The assailant reportedly arrived on a motorbike under the guise of delivering a gift, entered the salon, and fired multiple shots before fleeing.
• Authorities have classified the case as a suspected femicide, reflecting ongoing concerns about gender-based violence in Mexico.
• No suspect has been publicly identified, and the motive for the killing remains undetermined as investigations continue.
• The incident has reignited discussions about the safety of public figures and the broader issue of impunity in cases of violence against women in the country.