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TikTok Hype Over M&S £18 Salted Caramel Easter Egg Drives Store Scramble

A rave review by TikTok creator Grace is intensifying demand despite the £18 cost.

Overview

  • Food reviewer Grace posted a TikTok taste test calling the M&S salted caramel egg “insane” and her best Easter egg of the year.
  • The video shows the egg splitting into two thick halves with visible salt crystals and a gooey caramel filling.
  • Comments on the post indicate viewers rushed to Marks & Spencer stores and bought the egg after watching the review.
  • Some shoppers criticized the £18 price, with complaints that it should include traditional individual chocolates at that cost.
  • The reaction is unfolding as shoppers question rising Easter egg prices and prefer traditional round designs, which this M&S egg retains.