Overview

• TikTok's 2025 'What's Next' report outlines nine major trends shaping social media marketing, focusing on authenticity and community engagement.
• AI-driven tools like TikTok's Symphony suite are positioned as essential for marketers, offering features like ad script generation and multilingual video dubbing.
• Brands are encouraged to collaborate with a broader range of creators to reach niche communities and build trust through targeted engagement.
• The report suggests rethinking traditional life milestones, advocating for content that reflects modern consumer goals such as mental health and personal passions.
• TikTok's findings show that dynamic storytelling, leveraging comments for feedback, and celebrating themes like female connection can enhance brand relevance.