TikTok Halts Lionsgate's 'The Strangers' Livestream for Disturbing Content

As 'The Strangers: Chapter 1' gears up for its theatrical release, its aggressive marketing tactics, including a controversial livestream, stir significant public and media reaction.

• TikTok temporarily shut down Lionsgate's account after a livestream of 'The Strangers: Chapter 1' was deemed too disturbing, sparking viewer complaints.
• The film's promotional strategies include actors wearing masks from the movie appearing in public places across the US, heightening anticipation and unease.
• Madelaine Petsch and Froy Gutierrez star in the horror sequel, which follows a couple's terrifying encounter in a remote town.
• The marketing campaign also featured viral moments like masked characters at Coachella and eerie Ring camera footage.
• The movie, set to release on May 17, has utilized unconventional promotional tactics to engage and frighten potential viewers.

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