Overview
- A Pediatrics study of TikTok “Get Ready With Me” videos found routines using about six products per session, with the most-viewed clips containing up to 21 potentially irritating actives and frequently featuring brands like Glow, Drunk Elephant and The Ordinary.
- Rini, backed by Shay Mitchell, markets hydrating face masks to children as young as three, with packs of five selling for about $35.
- Evereden targets pre-teens with face mists, toners and moisturizers and reports annual sales above $100 million.
- Teen YouTuber Salish Matter’s Sincerely Yours launch drew tens of thousands to a New Jersey mall, prompting police reinforcements.
- Researchers including Laurence Coiffard advise limiting children to hygiene basics and sunscreen, warning of allergy risks and potential exposure to endocrine-disrupting substances.