Overview
- The market at 355 Greenwich St opened Friday, drawing crowds that formed a full-city-block line with some fans arriving by 5 a.m. for the 11 a.m. start.
- Founder Sammy Nussdorf cultivated demand by documenting the store’s build-out and taste tests on TikTok over more than a year.
- Prepared foods and drinks command premium prices, including $15 gluten-free chicken nuggets, salads starting at $21, a $12 chicken salad, and coffee starting at $4.
- Shelves feature luxury items such as $65 extra virgin olive oil, $74 matcha powder, and caviar priced up to $750, spotlighting sticker shock for a curated shopping experience.
- The boutique space pairs a floral studio with an in-house kitchen reported at 2,000 square feet, operates cashless, and lists daily hours of 11 a.m.–9 p.m.