Overview

• Keith Lee, a TikTok food critic with 14 million followers, recently invoked heated online debate for his candid, real-time reviews of different restaurants in Atlanta, highlighting persistent customer service issues.
• Lee's reviews, known for their authenticity and objective viewpoint, have significantly affected restaurants, both positively and negatively, given his extensive reach and influence on the platform.
• During his tour, Lee critiqued several of Atlanta's most popular eateries for what he described as illogical rules, poor telephone communication, misleading information about service hours, and unnecessarily long wait times.
• Lee's negative experiences at restaurants like Old Lady Gang and The Real Milk & Honey became controversial, prompting backlash from the public and responses from the restaurant owners. Counterproductive reactions included false implications and in some cases, death threats.
• Not all reviews were negative, with Lee positively spotlighting eateries Juci Jerk and Jamaican Jerk Biz, causing a surge in their business. He further demonstrated his influence by giving extremely generous tips at several locations as a symbol of his desire to uplift Black-owned businesses.